If you don’t want to get lost in the crowd, you’d better have a brand identity that speaks volumes. Major corporations and conglomerates are well aware of the power of branding and brand marketing and so too are consumers. All of us can easily identify our favorite department stores, clothing designers, restaurants, and even TV shows. Why? Because of the power of their phenomenal brand awareness.What does brand management achieve?Everyday, brand management consultants work to create successful branding campaigns that make their clients stick-out, rise above, and dominate the competition. They work hard to make sure that your service or product is viewed not as an option amongst many, but the best and only solution available.If you’re wondering whether or not your company is meeting its brand marketing goals, you should investigate if your branding successfully does the following:o Clearly defines your company’s objective
o Enforces and builds your reputation
o Motivates purchasing
o Evokes loyaltySo much ado about branding.With so many brand names on the market, it’s often difficult for new and even some existing companies to find their brand identity, which is where, brand management consultants can come in to provide assistance. By sitting down with your company’s executives and marketing and advertising team they will be able to help you to develop a brand strategy that will take your business into the future.Grabbing attention and keeping it.Developing your branding strategies should ideally be done before you go into business and tweaked and changed as necessary, once you are in business. However, they can also be developed even after you’ve been in business, but may need to be implemented more drastically to see results.The key elements to branding your business successfully are to identify:o Your target market/clientele
o Your competition
o Your products and services
o Your unique values/benefitsOnce you’ve accomplished this then you should come up with strategies that will allow you to integrate this knowledge in all aspects of your business dealings and disseminate it to the public via:o Products
o Packaging design
o Brand names
o Slogans
o WebsitesBranding breeds results.There’s absolutely no doubt that profitability and strong branding go hand in hand. Good branding strategies and implementation will garner your company:o Customers
o Recognition
o A good reputation
o New business
o Co-branding

Before any business can begin to think about branding they should understand what it is. While there are many definitions out there, the one that makes the most sense to me is that branding is “The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiating presence in the market that attracts and retains loyal customers.” (What is branding? Definition and meaning, n.d.) Branding is a way to solidify your name, logo, or likeness in the minds of the consumer. Just like when most people think of soda, they automatically think of a large soda company located in Atlanta, GA or one large soda company located in North Carolina, you too as a small business can develop your brand so that people associate you with the product or service you deliver.But why do you even want to build a brand? Will it not take a lot of time, effort, and capital to slowly build your businesses brand? Yes it will, but as Lake (n.d.) explains “A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.” As a small business retaining and expanding your customer base is very important, and building your brand will assist in customers returning to your product, and getting to word out to new potential customers.When creating your brand there are key objective to follow in order to create something that will last. As Lake (n.d.) explains you want a branding that “delivers the message clearly, confirms your credibility, connects your target prospects emotionally, motivates the buyer, and concretes user loyalty.” It is important to understand the needs of your customers which is where market research comes in to assist in the branding process. That emotional tie is also very important. Your brand wants to make people think of the good times they have along with the delivery of your service or product. While branding is not something many small businesses consider as an important step in a successful business, it is key when you want growth and customer loyalty to what you have to offer in your local marketplace.ReferencesWhat is branding? definition and meaning. (n.d.). Retrieved November 22, 2014, from http://www.businessdictionary.com/definition/branding.htmlLake, L. (n.d.). What is Branding and How Important is it to Your Marketing Strategy? Retrieved November 22, 2014, from http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm

We’re witnessing the last rasping breaths of Hostess Brands, the national baking company in which I briefly held a senior position. For years, the company has been one of the living dead, just like the hordes in Zombieland, a movie that celebrated Twinkies’ iconic status. Now the end is certain, and it’s sad because it didn’t have to happen. You see, long ago Hostess lost touch with its greatest asset, its people.In 2010 I joined the Hostess turnaround team as SVP and General Manager of the Atlantic Business Unit. My mission was to start delivering bottom-line profit through a route delivery organization nearly one thousand strong, from central Virginia to Florida. As I had done many times as a soft drink bottler, I launched the sales transformation by getting close to customers through our employees. I conducted countless depot meetings and ride-alongs.Here’s an epiphany conversation with one of our route salesmen; I’ll call him John. John was in his fifties. Like many of our employees, he had been with Hostess a long time. The setting is a springtime Tuesday morning in a suburb of Charlotte, North Carolina. It’s after daybreak, and John is nearly halfway through his day. I’m doing what I love most, getting to the bottom of how to grow the top line. We’re in the back aisle of a Food Lion supermarket.”John,” I said, “I see the competition has a real advantage over us early in the shopping pattern, where shoppers buy their deli meats. Why do they have a big bread display here in perfect position, and we’re nowhere to be found?”"Mr. Hill, I’ve tried that in this particular store, I really have,” John says. “But you have to understand how our bread turns across the days of the week when we’re on ad vs. off ad. I have an agreement with the manager that when we’re on ad, I can set up a temporary rack in this aisle for the (heavy shopping days) weekend. But like we are right now, full price on a Tuesday? I’d get killed with returns. That bread would just sit and go stale.”"John, what would it take for you to have more confidence in managing your bread displays?” I asked.”Well, the biggest thing is data,” said John. “It’s hard to guess right on the sell-through of all our sku’s, because there’s just so much information. If our handheld (device) somehow summarized what was going on, I could probably figure out how to sell more and still keep my returns low.”I thanked John for his input as we toured the rest of the store. What I didn’t share was that despite the ready availability of better handheld technology, our strategic plan was taking us in a different direction. The company’s limited resources were forcing us to prioritize new brand introductions over technology investments.That scene repeated itself many times in my nine months at Hostess. Long-term employees, wanting to grow their income and hopeful the company would survive, were passionate about sharing the kind of street-level insights that can only come from servicing fifteen to twenty stores a day against tough competition. I grew to respect their work ethic and dogged persistence, despite the challenges of an outrageously obsolete infrastructure and a dysfunctional supply chain.I’m not going to take sides in the labor dispute that’s currently making headlines, because I’ve seen the history of good faith. In 2009, Ripplewood, the current private equity owners, made a huge bet on a company just out of a tumultuous bankruptcy. Employees had done their part by agreeing to significant wage concessions.What has gotten lost in the news cycle is that more than a decade ago management lost touch with what made a company with an “embarrassment of riches” of iconic brands successful. These brands didn’t magically establish and maintain themselves. People in your community built them. Then hubris set in, and indifference eroded the company’s competitiveness. Fast-forward a dozen years, and a new management team had few options, each of which were too little, too late.The moral of the story? Stay close to your street-level employees. They have an invaluable perspective of what’s going on, and they have ideas for addressing your current challenges. To tap that expertise, have the discipline to regularly get in their workplace and listen. When was the last time you and your leadership team were “in the back aisle of a Food Lion,” seeing the market through your employee’s eyes?The plot is drawing to a close for Hostess, but we can all learn from this classic tale of decline. If you’re there early enough in the morning, you can still see the sons and daughters of those heroic brand builders servicing your local grocery or convenience store. Hurry, because they won’t be doing it much longer.

Business owners have told me they have never needed their business plan and it has just sat on the desk for years doing nothing.

This just shows that they have not understood the reasoning behind the plan in the firstplace.

1. Writing the plan is the essential part of its purpose

Once the plan is written, its work in the main, has been done. By writing your business plan you are required to have thought about key processes in your business. Thinking about them enables you to make decisions now about how you will respond in the future. In other words, you are reducing the numbers of ‘fires’ you will face without having written your plan.

2. To write the plan, you must have done some research

Thinking about your business in its component parts will raise many questions that you are unsure about. This will drive you to try and find the answer by doing your own research.

This research will uncover any potential problems that you will miss if you start by making sales, and not spend time developing your business plan.

By looking at your competitors and customers in the process of researching your business plan without the rush of making sales, you will see warnings like;

A new competitor has entered the market
Sales are declining and you disnt know why, but now you do
The government is going to change your industry in July next year and you need to plan for the changes now
Mobile technology is changing the face of business, and you found new ways of meeting that demand
3. Developing your plan is like seeing inside your business

The process of writing the plan is more important than if you refer to it every month. The act of researching and writing your plan will expose you to all the necessary functions and processes that are required to run a successful business.

By taking the time to really look at your products and services in detail you will see things like;

How long it really takes to make a single product
What pricing strategy will work the best for you
A better way to add value or quality to your product
Something important that your competitors have not seen
What your customer is really buying from you
At this point, you cannot tell me that your business would not benefit from having the answers to these questions?

4. The Greatest protection of all

As they say, advance knowledge of something, is great power indeed. Well your business plan and its process of development gives you that advance knowledge. While your competitors are rushing to get their product into the market, your time spent on your business plan has shown you that the market will shift in six months and you start aiming at that market space instead.

Even if you leave your completed plan collecting dust, the knowledge gained in writing it, has already helped in many small ways. Think about all the problems you may have had this year, and I would bet that having done a plan would have detected many of them beforehand.

What are you waiting for, start your plan before your market shifts again?

Information supplied by Paul Baker

Over twenty years of business development & change management strategies successfully used in National organisations across Australia. The focus is on continuous improvement of business systems to stimulate growth through our principles of Initiate, Inspire, Innovate.

Customer-centric focus using our extensive experience in consumer behaviour and business process operations to find ways to help business owners manage their organisations.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.

With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.